In the aftermath of Australia losing the world cup bid there are quite a few people writing of the prospect of Australia ever hosting the world cup. The basis being China must be a shoo in for the next world cup in Asia but I really don’t think China is the lock people think it is.
In 2022 when the host for 2030 is decided if we have the money (i.e. football money not government money) I think it would be well worth putting in a solid bid. I think the process has been shown to be a bit of a sham and we could have saved a lot of money by not worrying about the technical side so much or wooing dodgy and unaccountable Fifa executives.
Bid book, presentation, attending a few Fifa events and a little bit of guerrilla marketing. How much would we be looking at in 2010 dollars? We already have a lot of the framework in place, a more football orientated bid would be cheaper…we could be looking at less than 10m.
We employed Hagirty and played the game last time around. Actually being the clean bid and fan and player focused for our second attempt would be a decent strategy as you would get a lot of the western media onside. At that time a 2022 Qatar world cup will be fresh in the mind and our bid for 2030 being the complete opposite of what Qatar stood for might be welcome and needed for Fifa’s image if they want to avoid another post Qatar grilling.
Obviously if you don’t have someone on the executive you don’t bother as that shows our lack of standing and if Qatar actually manage to host a great world cup in 2022 then our bid would be dead in the water.
China vs Australia
If it’s down to just these two I think we have a chance, this is the same FIFA that chose Qatar over the US, they can choose Australia over China.
A bid pitched at “for the fans” would be a big plus. I feel 2014 will be an awesome world cup, 2018 less so (but interesting) and 2022 a very poor world cup. In that context we look a good destination for the cup.
Politically China doesn’t have a member on the executive and I actually think it’s more likely countries like Japan and Korea would vote for us rather than China out of their own self interest. A Chinese bid would be seen as a hindrance from either of them getting it again (too close geographically).
It’s unlikely the stadium requirements would have gone up for hosting it so we should be in an even better position for hosting it if WA and SA have 45k plus stadiums by that time. We already have a framework for an MOU and we would have that sorted before publically bidding. Removing the fight with the other codes would be important for showing Australia really wants it now and builds our case as to why we are a better choice in 2022 than we were in 2010.
We have to start working n getting an executive member now and positioning for the bid. waiting until 2020 to decide would be stupid.
Sadly it seems the FFA can’t plan for tomorrow let alone next week though
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